Product searches are changing – and at a rapid pace. More and more users are asking ChatGPT directly for products, prices or purchase recommendations. An OpenAI-compliant product feed is required for products from a Shopware 6 store to appear in ChatGPT Shopping at all.

This is exactly where the OpenAI Merchant Feed Plugin from GOLLE IT comes into play: It connects Shopware 6 with the OpenAI Merchant Portal and ensures fully automatic, high-performance and standard-compliant data transfer of all relevant product information – up-to-date, complete and reliable.

In short: If you want your products to appear where people search and buy today, you need this plugin.

Why you need the plugin

ChatGPT shopping is no longer a topic for the future – it is already changing the way customers discover products today. Instead of using traditional search engines, many ask ChatGPT directly for ideas or recommendations (“What are the best sneakers under 100 euros?”).

Only stores that provide an OpenAI-compatible product feed can appear in these results.

With the OpenAI Merchant Feed plugin for Shopware 6, you can ensure that your product range is visible where your target group is actively searching.

The plugin:

automatically creates optimized product feeds according to the OpenAI specification,
transfers all important data regularly,
enables precise performance measurement via UTM tracking,
and can be flexibly configured for each sales channel.

This way, you can position your store for the future in AI-supported product search and benefit from additional traffic and sales potential from ChatGPT Shopping.

Function overview: What the plugin does

✅ Automated product feeds at fixed intervals – always OpenAI-compliant

✅ Multi-sales channel support – a separate feed for each sales channel

✅ Variant control – choose between main products or complete variant exports

✅ Clean data quality – incomplete products can be optionally skipped

✅ Comprehensive product information: Title, description, price, images, availability, brand, material, weight, category path and much more.

✅ Property mapping: material (mandatory), color, size, size system, gender

UTM tracking integration – precise allocation of ChatGPT traffic in Analytics

S3/CDN-compatible – full support for Shopware media URLs

Admin convenience – clear feed status display & direct URLs in the backend

Compatible with Shopware 6.6-6.7

Central setting options

Export variants: Main product only or including variants
Skip incomplete products: Ensuring complete mandatory information
Merchant information: Merchant Name/URL, Privacy Policy, Terms & Conditions, Returns & Return Period
Property group mapping: mandatory field Material plus optional fields Color, Size, Size system, Gender
Activate UTM parameters: Standard format for web analytics systems

For whom is the plugin particularly interesting?

Shopware merchants who want to make their products visible in ChatGPT Shopping / Discovery
Omnichannel stores that work with multiple sales channels or variant product ranges
Marketing and performance teams who want to analyze trackable ChatGPT traffic in Analytics
Agencies and developers who need an OpenAI-compatible feed integration for their customers

Availability & next steps

The OpenAI Merchant Feed Plugin for Shopware 6 can be found in the Shopware Store.

Conclusion

With the OpenAI Merchant Feed plugin, you can ensure the visibility of your Shopware 6 products in ChatGPT Shopping – the new hotspot for product recommendations and purchasing decisions.

Instead of waiting, you actively ensure that your store is represented in the next generation of product search – automated, high-performance and future-proof.